" Higher ed executives are 10% more likely to be using social media compared to individuals in positions of leadership in the corporate world at Fortune 500 companies" (Donachie, 2017, n. p.). There are many reasons that Twitter, in particular, is popular among higher ed administrators. Here are 5. To listen to constituents. Twitter is a great way for administrators to connect with people that often can be remote from them. Students, parents, counterparts, colleagues, alumni, and funders: all of these people can share their valuable input with administrators via Twitter. To keep up with the news. Twitter is often the first to have the breaking news. By following local and national news sources, higher ed news sources, academic and professional organizations, thought leaders, and relevant hashtags, administrators can be the first to know important information that impacts them. To make the news. Just like administrators are getting their news from Twitter, they can shar